OUGD406 - Secret 7 - Studio Brief 1

This is a live brief which is to  Design a 7" record sleeve for the following artists/songs. We had to choose one of the following songs + artists. We were told to try stay away from the obvious choice of album covers and create something unique. I really enjoyed the start of this brief as we had to experiment as a group with different techniques.

The Chemical Brothers - Let Forever Be

Released in 1999 this track features vocals from Noel Gallagher - who also co-wrote it - and has a mesmerising music video directed by the one and only Michel Gondry

The Supremes - Reflections

Our first release from the wonderful world of Motown and the band's first with Diana as the main billing in 1967. This is an extended stereo version of the psychedelic pop single that has never been pressed to vinyl.

The Maccabees - Go

Taken from this London band's critically acclaimed third album Given To The Wild. It will be the fifth and final single taken from it, ahead of the release of a new album in 2015.

Peter Gabriel - Sledgehammer

Apparently this song is all about sex. It's influential stop motion video that accompanied the track's original release in 1986 is an all time great, and we shall be pressing the video edit audio.

The Rolling Stones - Dead Flowers

From arguably the bands' greatest ever record Sticky Fingers. Released in 1971 it is housed in the iconic artwork conceived by Andy Warhol. This will be the first time the track has been released as a 7”.

St. Vincent - Digital Witness

The lead single from her recent album which was crowned album of 2014 by many, including The Guardian, The Sunday Time and NME.

Underworld - Born Slippy

Originally a B-side to Born Slippy, the remix shot to fame in 1996 when it soundtracked the final scene in the movie Trainspotting. We are working with the radio edit of this classic

UPS Logo

1961 Paul Rand designed the UPS logo. In 2003 it was redesigned by Futurebrand. The first logo created by Paul Rand looks unoriginal and concepts of a gift played above the UP. I personally prefer the more modern version of the UPS logo. The first version consists of a shield combined with a gift. The transformation into the second logo began forty-two years later with the removal of the bow tie. The bow tie was removed because it stopped UPS from advancing further than just a package company as well as the advance in technology and how it is all sorted within the system. The second logo came from another rival company merging with UPS to represent a shield which is still used today.

The first logo is more minimal and symmetrical however, it looks quite flat and dim. I think that the use of colour is poor because it isn’t eye catching and looks like it is half complete. However, my preference is with the second logo because it looks 3D and stand out to you. The use of deep and expressive makes you take the logo serious. The logo is also very iconic and easily recognizable whilst being eye catching. The second logo reflects that the business is evolving its strategy.

There are numerous reasons behind changing your brand logo; firstly it may be the same reason that UPS changed their logo and this was to show a change in strategy and performance and to show the advance of delivery to the desired customers experience.  Another reason why UPS changed their logo is because they merged with a rival company and had to represent both companies. A third reason may be that the logo needs to be more modern in the case of Harvard University where the logo looked like it was an oval circle with loads of writing in it. The new improved logo shows the advance of technology and a more modern digital learning environment. The fourth reason could be that your target marker has changed and therefore you need to fit a logo with the new targets.