Iconic Logos and Fedex

I decided to look at some existing logo designs and why they have become famous for what they are. Here is a big selection of existing logos that have been made recognisable by designers.

This is my favourite logo design because of the secret hidden arrow used within the letters E and X. I like how the words Fed and Ex have come together in two different colours. The colour choice is very vibrant and catches your eye whilst the logo is bold, simple and effective. The typeface is Helvetica and this is a very simple typeface that has been used around for years. I love how the logo uses white space to be recognised whilst using negative space to create an arrow within the two letters. The logo is very easily noticed from a distance and uses two colours that compliment one another. In my opinion the best logo designs are the ones that are simple and will grab your attention immediately. What makes the logo work is that the arrow is hidden from you at first glance but once you see the arrow you cannot miss it again. 

Ad busters

"Blames advertising for playing central role in creating and maintaining consumer culture"

- Juxtape text and images to go against the original campaign/poster

- They are against movies, sports and schools

- Activist networking group

- They would like to go against any industry that pollutes

- moto = "live free or die"

- Their aim is overpower existing posters

- They want to create a change in design

I really enjoy looking at adverts created by ad busters. I think adverts like  alcohol adverts should be juxtaped by Ad busters because they are not good adverts and shouldn't be advertised as loads of children see these adverts and get influenced.

 

They also juxtape adverts such as McDonalds who promote eating there when however, we know that the food there is not healthy and should also be removed. The adverts that Ad busters create are very vicious and are very expressive.