I decided to look at some existing logo designs and why they have become famous for what they are. Here is a big selection of existing logos that have been made recognisable by designers.
This is my favourite logo design because of the secret hidden arrow used within the letters E and X. I like how the words Fed and Ex have come together in two different colours. The colour choice is very vibrant and catches your eye whilst the logo is bold, simple and effective. The typeface is Helvetica and this is a very simple typeface that has been used around for years. I love how the logo uses white space to be recognised whilst using negative space to create an arrow within the two letters. The logo is very easily noticed from a distance and uses two colours that compliment one another. In my opinion the best logo designs are the ones that are simple and will grab your attention immediately. What makes the logo work is that the arrow is hidden from you at first glance but once you see the arrow you cannot miss it again.
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