Woolmark logo

The Woolmark logo is great logo to look at for many reasons. Firstly, the image looks 3D almost as if it is coming out of the screen. I also believe the logo would work well everywhere as it is imaginative, eye catching and elegant. I also like how simple, quirky and unique it looks making the image look equal. I believe that the influence of the Woolmark logo came from the Bridget Riley and her Op art. Bridget Riley began using black and white paint as this was what she was known for. She used geometric forms to produce movement within the colours, an optical illusion.  I believe that this was a huge influence on the designer Francesco Saroglia with its use of simplicity. The logo was designed in 1960’s and launched at the same time, I believe a huge influence was pop art and op art. Pop art consisted of wide, bold lines and made the image stand out.

Woolmark is a hundred percent pure wool and this logo implies that the item is made with pure wool. I personally believe the logo is very well thought out because it is one of the most recognisable symbols and indicates a product being one hundred per cent Pure New Wool.