OUGD402 - Study Task 1

On Friday the 24th of October we were handed our first PPP brief. After going through the brief in detail we were split into five different groups and were given a specific studio to research. We had very limited time to produce a 3 minute powerpoint.

The questions we had to answer were:

- Who are they?

- Where are they based?

- What do they do?

- How do they do it?

- Why are they unique?

The group that I was in worked well together and thoroughly enjoyed ourselves. We were handed a studio called 'Snask'. After opening their website we found that a lot of their work is very vibrant and interactive. The website is very easy to understand and follow and consists of various artwork that isn't based on one style. We then decided to look further into the questions and here is what we found out:

Who they are:

- Swedish creative industry.

- They believe in standing out and having an opinion that would be stood up for.

- Within their branding they want to tell a story and be very personal.

- Snask stands for Candy, filth and gossip. 

Where are they Based:

- They originally studied in Carlisle in 2007.

- They are now based in the heart of Stockholm where their work continues even today.

What do they do:

- Snask is an internationally renowned Design, Brand and Film agency, who create the heart and souls of brands and reinvents existing ones. 

-They have 10 point manifestos which look like the 10 commandments that we see in the Bible. One of their examples is "If you don't like your work quit" 

- They create designs, graphic identities, short films, tv commercials and many more. 

How they do it:

- Create their work based on opinions and what they stand up for.

- Do so by challenging social conventions.

- Brand Strategy .

- Brand Identity.

- Brand Story.

Why are they unique:

- They believe in standing out with there strong opinions and ability and willingness to question and challenge social conventions.
- Their confrontational style makes there studio bold and unique.
- There colloquial style brings a new social concept to the industry with the reinvention of client relations.

- They stem from the ideology of making friends which has allowed them to become world renowned as a studio with clients saying extremely positive things such as 'young, fresh, competent and professional' and as summarised by John Watters.


To conclude, I as well as my group thoroughly enjoyed researching this studio and I personally thought we worked well as a team and helped each other well to present a well put together presentation which last roughly 3 minutes. I also loved looking at this studio because it was different in the sense that they know people will like their work but that they will also have enemies. They clarify this on their main homepage.