Lyles Golden Syrup

After finding out from Liam in college that Lyles Golden Syrup is a brand that has made few changes over its long history I have decided to write more in depth into it to find the reason why it hasnt been changed. This brand has a very personal look towards it with its history; the lion and bees logo has maintained the same since 1885. This logo was a religious view from Abram Lyle “Out of the strong came forth sweetness”. This has remained unchanged and has become a recognized and iconic figure. The packaging has stayed the same with its use of precise, fluid swirls and this could be seen as an advantage as its eye catching and unique. It is also very iconic and quirky which makes the design innovative and exaggerated.

The product soon became very popular within England was even sold to the royal family in England. This soon led to Lyle’s Golden Syrup containing a “Royal Warrant” on its tin. This was a symbol to show that Lyle’s was an official supplier to the Royal Family. In 2007 Lyle’s was then given a Guinness World Record as the world’s oldest brand. Lyle’s is also seen as an iconic figure in British kitchens. In 2008 Lyle’s Golden Syrup celebrated 125 years in business. Lyle’s Golden Syrup is now selling over a million tins every month and are sent from the UK to places abroad such as Chine, South Africa, Australia, USA and even Yemen.

In conclusion, I believe that the business has worked because they haven’t changed their identity in over a hundred years and has stayed an iconic figure for Britain and their kitchens. Lyle’s Golden Syrup has made few changes to the packaging and I believe that this was the best decision because it remains unique and I like how personal the brand is. It is a very distinctive brand and is easily recognizable and iconic in the UK and other countries. It is now known as the world’s oldest and best loved brand.