Iconic Logos and Fedex

I decided to look at some existing logo designs and why they have become famous for what they are. Here is a big selection of existing logos that have been made recognisable by designers.

This is my favourite logo design because of the secret hidden arrow used within the letters E and X. I like how the words Fed and Ex have come together in two different colours. The colour choice is very vibrant and catches your eye whilst the logo is bold, simple and effective. The typeface is Helvetica and this is a very simple typeface that has been used around for years. I love how the logo uses white space to be recognised whilst using negative space to create an arrow within the two letters. The logo is very easily noticed from a distance and uses two colours that compliment one another. In my opinion the best logo designs are the ones that are simple and will grab your attention immediately. What makes the logo work is that the arrow is hidden from you at first glance but once you see the arrow you cannot miss it again. 

Ad busters

"Blames advertising for playing central role in creating and maintaining consumer culture"

- Juxtape text and images to go against the original campaign/poster

- They are against movies, sports and schools

- Activist networking group

- They would like to go against any industry that pollutes

- moto = "live free or die"

- Their aim is overpower existing posters

- They want to create a change in design

I really enjoy looking at adverts created by ad busters. I think adverts like  alcohol adverts should be juxtaped by Ad busters because they are not good adverts and shouldn't be advertised as loads of children see these adverts and get influenced.

 

They also juxtape adverts such as McDonalds who promote eating there when however, we know that the food there is not healthy and should also be removed. The adverts that Ad busters create are very vicious and are very expressive. 

OUGD402 - Study Task 1

On Friday the 24th of October we were handed our first PPP brief. After going through the brief in detail we were split into five different groups and were given a specific studio to research. We had very limited time to produce a 3 minute powerpoint.

The questions we had to answer were:

- Who are they?

- Where are they based?

- What do they do?

- How do they do it?

- Why are they unique?

The group that I was in worked well together and thoroughly enjoyed ourselves. We were handed a studio called 'Snask'. After opening their website we found that a lot of their work is very vibrant and interactive. The website is very easy to understand and follow and consists of various artwork that isn't based on one style. We then decided to look further into the questions and here is what we found out:

Who they are:

- Swedish creative industry.

- They believe in standing out and having an opinion that would be stood up for.

- Within their branding they want to tell a story and be very personal.

- Snask stands for Candy, filth and gossip. 

Where are they Based:

- They originally studied in Carlisle in 2007.

- They are now based in the heart of Stockholm where their work continues even today.

What do they do:

- Snask is an internationally renowned Design, Brand and Film agency, who create the heart and souls of brands and reinvents existing ones. 

-They have 10 point manifestos which look like the 10 commandments that we see in the Bible. One of their examples is "If you don't like your work quit" 

- They create designs, graphic identities, short films, tv commercials and many more. 

How they do it:

- Create their work based on opinions and what they stand up for.

- Do so by challenging social conventions.

- Brand Strategy .

- Brand Identity.

- Brand Story.

Why are they unique:

- They believe in standing out with there strong opinions and ability and willingness to question and challenge social conventions.
- Their confrontational style makes there studio bold and unique.
- There colloquial style brings a new social concept to the industry with the reinvention of client relations.

- They stem from the ideology of making friends which has allowed them to become world renowned as a studio with clients saying extremely positive things such as 'young, fresh, competent and professional' and as summarised by John Watters.


To conclude, I as well as my group thoroughly enjoyed researching this studio and I personally thought we worked well as a team and helped each other well to present a well put together presentation which last roughly 3 minutes. I also loved looking at this studio because it was different in the sense that they know people will like their work but that they will also have enemies. They clarify this on their main homepage.

Study Task 1

Identify and explain 5 things things that inspire you. 

1. Family especially my brother

- He was the person in my family that went to university.

- He studied graphic design and inspired me to follow his dream.

- Ended up finishing his degree however, had to leave his job to help out my mother financially. 

2. Music

- It's very controversial and is an easy topic started starter. 

- Favourite music is Daft Punk and I can talk about them for hours on end without getting bored.

3. Photography & Street Art

- I love the nature and beauty behind photography

- I love seeing art that is recognised for its beauty rather than the fact that it is expensive and superior to other designers. 

4. Social Media.

- Instagram

- Twitter

- Pinterest 

5. Travelling

- I love meeting new cultures and people. Exploring the difference between England and different countries that I have currently visited.

Identify and Explain 5 reasons why you chose to study on this course.

1. It is an academic and challenging course which pushes you to your limit.
- I knew it would be a difficult course which would involve a lot of patient and co-operation.

2. The success rate in Leeds College of Art is very high and should guarantee us a job in the graphic design market.

3. I love the city Leeds and coming from London I hope to bring the knowledge I learnt there to the course.
- I hope what i've learnt in London can influence people living in Leeds.

4. I hope to develop a style as well as finding myself as a person/graphic designer.
- I would love to have a style that would differentiate me from other graphic designers.

5. I always wanted to do something that would be different and challenging.
- I never liked the idea of working behind closed doors in offices typing away.

Identify and explain 5 things that you think are your strengths. 

1. Creating abstract ideas.

2. Choosing the right colours.

3. Using Illustrator.
- To an extent. I still hope to further my understanding.

4. Time management.
- I am very seldom late and if I am its because I got the timing wrong.

5. I can look after myself well as I live far away from home.  (so far)
- After living with my parents for 19 years, it is a huge step for me to move away from London where I have all my friends and family. I hope to keep safe and balance my social life with my college life.

Identify and explain 5 things that you want to learn during the time on the course. 

1. I want to learn my own style.
- Something that will be unique and potentially controversial.

2. I would like to further my learning into softwares such as Illustrator, Photoshop and Indesign.

3. How to approach people without worrying about their view/opinion of me.
- I get very worried about people's opinion of me. I sometimes feel that people might judge me.

4. How to start my own business and how to manage my own money.
- In the future I hope to start my own retail brand and would love to learn how to start it up.

5. I would love to become more independent and stop relying on others to help me.