Tate Visit

After visiting the Tate I read that the Tate is an ever changing logo. I believe that the ever changing logo is brave however, minimal, creative and futuristic. I believe that it has paid off for the Tate because it is an easily recognisable logo  and has been iconic ever since. The difference that this logo has made is that the logo isn’t like any other; most logos are sharp, flat and very refined whilst this logo is recognised on its blur and change.

“There are a number of variations of the Tate logo, or mark. They range from a standard logo to a blurred version, a faded version and a halftone version. The marks have no fixed size or position and they are not connected with one particular Tate site. The Tate mark helps to build a brand that is fresh and fluid, but has some consistency – one Tate, with constantly changing expressions.”

I believe that the logo matches the Tate because it challenges its recognition and this contrasts the artists inside the gallery as some of the work is very controversial, expressive and irregular. The work inside is very diverse and having the same logo would contrast the work which doesn’t remain the same. I also believe that the Tate is such a well known gallery that it wouldn’t affect the way it is run or the consumer. I also believe that the gallery changes frequently and this therefore compliments the Tate’s logo.

I also believe that changing a logo gives the Tate experimentation with the grow of technology. I also have not seen many blurred logo’s and this therefore makes the Tate more unique as a gallery. Another factor that I noticed is that T, A and E are all very distinctive letters which are very easily recognised therefore, we can easily read the logo and this shows how simple a logo can be make eye catching.

“We designed a range of logos that move in and out of focus, suggesting the dynamic nature of Tate – always changing but always recognisable.”

Chanel no.1

I personally really enjoy this product because it was created in 1921 and still looks modern today. I believe that the packaging is classic, eye catching and elegant because it is very pure and less is more. The phrase was adopted by the architect Ludwig Mies van der Rohe as a precept for minimalist design. This packaging remains stylish with a hint of mystery; it holds her name Chanel as well as her favourite scent no5 and the place of origin. Chanel knew exactly what she was doing creating a package that was different to every other one; most packages consisted of complex, colourful and detailed loops and swirls. Chanel created something that distinguished her simplicity and elegance. I believe this package is innovative because nearly one hundred years later it is still effective and still manages to catch your attention.

I believe that keeping the packaging the same over hundreds of years can enhance product recognition and would help keep the brands loyalty intact. Loyal customers are more likely to remain at the brand if the brand is successful in its name and stays with the same name. I also believe if you change your name you lose your brands equity because not everyone will recognize the new design/name. To conclude, limited text encourages viewers to stop and have a look at it, I also believe black text on white has a high impact on the product and makes it easily readable. This text stands out clearly and this makes it easily and quickly readable which is what I believe Chanel wanted to achieve.

Lyles Golden Syrup

After finding out from Liam in college that Lyles Golden Syrup is a brand that has made few changes over its long history I have decided to write more in depth into it to find the reason why it hasnt been changed. This brand has a very personal look towards it with its history; the lion and bees logo has maintained the same since 1885. This logo was a religious view from Abram Lyle “Out of the strong came forth sweetness”. This has remained unchanged and has become a recognized and iconic figure. The packaging has stayed the same with its use of precise, fluid swirls and this could be seen as an advantage as its eye catching and unique. It is also very iconic and quirky which makes the design innovative and exaggerated.

The product soon became very popular within England was even sold to the royal family in England. This soon led to Lyle’s Golden Syrup containing a “Royal Warrant” on its tin. This was a symbol to show that Lyle’s was an official supplier to the Royal Family. In 2007 Lyle’s was then given a Guinness World Record as the world’s oldest brand. Lyle’s is also seen as an iconic figure in British kitchens. In 2008 Lyle’s Golden Syrup celebrated 125 years in business. Lyle’s Golden Syrup is now selling over a million tins every month and are sent from the UK to places abroad such as Chine, South Africa, Australia, USA and even Yemen.

In conclusion, I believe that the business has worked because they haven’t changed their identity in over a hundred years and has stayed an iconic figure for Britain and their kitchens. Lyle’s Golden Syrup has made few changes to the packaging and I believe that this was the best decision because it remains unique and I like how personal the brand is. It is a very distinctive brand and is easily recognizable and iconic in the UK and other countries. It is now known as the world’s oldest and best loved brand.