Tate Visit

After visiting the Tate I read that the Tate is an ever changing logo. I believe that the ever changing logo is brave however, minimal, creative and futuristic. I believe that it has paid off for the Tate because it is an easily recognisable logo  and has been iconic ever since. The difference that this logo has made is that the logo isn’t like any other; most logos are sharp, flat and very refined whilst this logo is recognised on its blur and change.

“There are a number of variations of the Tate logo, or mark. They range from a standard logo to a blurred version, a faded version and a halftone version. The marks have no fixed size or position and they are not connected with one particular Tate site. The Tate mark helps to build a brand that is fresh and fluid, but has some consistency – one Tate, with constantly changing expressions.”

I believe that the logo matches the Tate because it challenges its recognition and this contrasts the artists inside the gallery as some of the work is very controversial, expressive and irregular. The work inside is very diverse and having the same logo would contrast the work which doesn’t remain the same. I also believe that the Tate is such a well known gallery that it wouldn’t affect the way it is run or the consumer. I also believe that the gallery changes frequently and this therefore compliments the Tate’s logo.

I also believe that changing a logo gives the Tate experimentation with the grow of technology. I also have not seen many blurred logo’s and this therefore makes the Tate more unique as a gallery. Another factor that I noticed is that T, A and E are all very distinctive letters which are very easily recognised therefore, we can easily read the logo and this shows how simple a logo can be make eye catching.

“We designed a range of logos that move in and out of focus, suggesting the dynamic nature of Tate – always changing but always recognisable.”