Chanel no.1

I personally really enjoy this product because it was created in 1921 and still looks modern today. I believe that the packaging is classic, eye catching and elegant because it is very pure and less is more. The phrase was adopted by the architect Ludwig Mies van der Rohe as a precept for minimalist design. This packaging remains stylish with a hint of mystery; it holds her name Chanel as well as her favourite scent no5 and the place of origin. Chanel knew exactly what she was doing creating a package that was different to every other one; most packages consisted of complex, colourful and detailed loops and swirls. Chanel created something that distinguished her simplicity and elegance. I believe this package is innovative because nearly one hundred years later it is still effective and still manages to catch your attention.

I believe that keeping the packaging the same over hundreds of years can enhance product recognition and would help keep the brands loyalty intact. Loyal customers are more likely to remain at the brand if the brand is successful in its name and stays with the same name. I also believe if you change your name you lose your brands equity because not everyone will recognize the new design/name. To conclude, limited text encourages viewers to stop and have a look at it, I also believe black text on white has a high impact on the product and makes it easily readable. This text stands out clearly and this makes it easily and quickly readable which is what I believe Chanel wanted to achieve.