Personal & Professional Practice: OUGD602 - Personal interests

Social media marketing helps to validate your brand. A company's social media presence, when done correctly, tells consumers that their brand is active and focused on thriving communication with consumers. ... Social media marketing has the power to increase customer loyalty.

Social media posts can be used to drive targeted traffic

Using social media for business boosts your site’s SEO. Search engine crawlers know which pages are consistently earning traffic and which are just floating out there, forgotten and ignored.

You can also use social media as a tool for connecting with complementary, non-competing businesses, thought leaders and tastemakers in your space, as well as journalists who cover your industry. Sometimes, becoming besties starts with a simple retweet.

One of the reasons social media is important is because of the highly customisable nature of social media ads. Facebook ads, for example, allow you to target users by things like location, education level, industry and even purchase history and the pages they’ve liked.

You can respond to problems immediately. If there’s a problem with your product or service, you want to know about it right away. With the feedback you get in the process of social media marketing, you’ll be the first to know when there are issues – and you can take steps to resolve them right away.

I personally use Gmail, Instagram and Snapchat as my source of social media.

Gmail is useful because I keep in contact with Blood Brother and my clients

Instagram is my main source of social media. Instagram is quick to understand and easy to visualise an identity through. I use Instagram because you can quickly respond and message other people with similar interests and professions. Instagram can be used as pinterest as you can gather a lot of knowledge of current trends and styles, which is perfect for someone who wants to work within the graphic/fashion design industry.