Karmarama Good Works

This campaign is to show how something so unloved can easily change to something unbelievable.  Karmarama’s challenge is to bring back to life and drive growth into something that is constantly shrinking. Karmarama worked with B&Q to show Britains unloved rooms changing. This project was to stop show room in B&Q and to approach a real life room and create a transformation from something we don’t like and looks vile to something more vibrant and beautiful. This was to be reflected in everyday reality across the nation.  This project was to advise people on how to transform a room and to create a commercial impact on the public.

Mothers to Russia with love

This is a project to act against Russia who are against homosexuals. Russia in 1999 have classified being gay as a mental illness as well as attacks on gay people rising. Therefore Mother London has insisted to help beat this by helping the Russian gay community. They have created Russian dolls featuring five gay icons. These dolls are then auctioned online and the money that is raised will be given to the Russian gay community. Their project is supported by Kaleidoscope Trust who advances the rights of LGBT and listens to people with issues in Russia as well as standing by them. 

Their aim is to stop discrimination against gays. By using Russian dolls they subverted a traditional folk art and changed the meaning behind the dolls by replacing five British gay icons instead. I believe that this is very good and effective because it stops people from being discriminated and shows how people in Britain have become icons even though they are gay.  I believe it shows that Russia’s comment “homosexuality have been classified as a mental illness since 1999”  is also wrong because these people clearly have no mental illness just because they are gay and in fact have encouraged people not to be scared for who they are and to come out if they are gay. This project would also suggest that there are people around you who will listen to you and support you if you are gay. I believe that this project is very effective and should continue selling these dolls to exterminate discrimination.

CE label - Conformity Marking

After seeing a CE label I was interested to what it stood and whether I should remove the label. This is what I found out. 

CE stands for conformity marking for products sold with the European Economic Area. This sign can stil be seen on products outside of the EEA because the product may have been produces inside the EEA and therefore would require to have the CE marking. This makes the CE marking easily recognized outside the EEA hence why people may not be familiar with marking sign. Countries in the EU producing an item must include the CE marketing logo on their product. The purpose of the CE marketing shows certification that the product meets all of the CE marking requirements.

Woolmark logo

The Woolmark logo is great logo to look at for many reasons. Firstly, the image looks 3D almost as if it is coming out of the screen. I also believe the logo would work well everywhere as it is imaginative, eye catching and elegant. I also like how simple, quirky and unique it looks making the image look equal. I believe that the influence of the Woolmark logo came from the Bridget Riley and her Op art. Bridget Riley began using black and white paint as this was what she was known for. She used geometric forms to produce movement within the colours, an optical illusion.  I believe that this was a huge influence on the designer Francesco Saroglia with its use of simplicity. The logo was designed in 1960’s and launched at the same time, I believe a huge influence was pop art and op art. Pop art consisted of wide, bold lines and made the image stand out.

Woolmark is a hundred percent pure wool and this logo implies that the item is made with pure wool. I personally believe the logo is very well thought out because it is one of the most recognisable symbols and indicates a product being one hundred per cent Pure New Wool.

OUGD406 - Secret 7 - Studio Brief 1

This is a live brief which is to  Design a 7" record sleeve for the following artists/songs. We had to choose one of the following songs + artists. We were told to try stay away from the obvious choice of album covers and create something unique. I really enjoyed the start of this brief as we had to experiment as a group with different techniques.

The Chemical Brothers - Let Forever Be

Released in 1999 this track features vocals from Noel Gallagher - who also co-wrote it - and has a mesmerising music video directed by the one and only Michel Gondry

The Supremes - Reflections

Our first release from the wonderful world of Motown and the band's first with Diana as the main billing in 1967. This is an extended stereo version of the psychedelic pop single that has never been pressed to vinyl.

The Maccabees - Go

Taken from this London band's critically acclaimed third album Given To The Wild. It will be the fifth and final single taken from it, ahead of the release of a new album in 2015.

Peter Gabriel - Sledgehammer

Apparently this song is all about sex. It's influential stop motion video that accompanied the track's original release in 1986 is an all time great, and we shall be pressing the video edit audio.

The Rolling Stones - Dead Flowers

From arguably the bands' greatest ever record Sticky Fingers. Released in 1971 it is housed in the iconic artwork conceived by Andy Warhol. This will be the first time the track has been released as a 7”.

St. Vincent - Digital Witness

The lead single from her recent album which was crowned album of 2014 by many, including The Guardian, The Sunday Time and NME.

Underworld - Born Slippy

Originally a B-side to Born Slippy, the remix shot to fame in 1996 when it soundtracked the final scene in the movie Trainspotting. We are working with the radio edit of this classic

UPS Logo

1961 Paul Rand designed the UPS logo. In 2003 it was redesigned by Futurebrand. The first logo created by Paul Rand looks unoriginal and concepts of a gift played above the UP. I personally prefer the more modern version of the UPS logo. The first version consists of a shield combined with a gift. The transformation into the second logo began forty-two years later with the removal of the bow tie. The bow tie was removed because it stopped UPS from advancing further than just a package company as well as the advance in technology and how it is all sorted within the system. The second logo came from another rival company merging with UPS to represent a shield which is still used today.

The first logo is more minimal and symmetrical however, it looks quite flat and dim. I think that the use of colour is poor because it isn’t eye catching and looks like it is half complete. However, my preference is with the second logo because it looks 3D and stand out to you. The use of deep and expressive makes you take the logo serious. The logo is also very iconic and easily recognizable whilst being eye catching. The second logo reflects that the business is evolving its strategy.

There are numerous reasons behind changing your brand logo; firstly it may be the same reason that UPS changed their logo and this was to show a change in strategy and performance and to show the advance of delivery to the desired customers experience.  Another reason why UPS changed their logo is because they merged with a rival company and had to represent both companies. A third reason may be that the logo needs to be more modern in the case of Harvard University where the logo looked like it was an oval circle with loads of writing in it. The new improved logo shows the advance of technology and a more modern digital learning environment. The fourth reason could be that your target marker has changed and therefore you need to fit a logo with the new targets.