Scott's Porage Oats

The packaging has pretty much stayed the same other than modernising the Scotts face to fit todays society. I believe that the advantage of keeping the packaging the same is that it will stay recognised for the image of the Scot. I believe that the imagery and awareness would stay the same because it is doing what its target market is set on.  Another advantage is that there is a promise of satisfaction to remain within the brand therefore changing the branding may change satisfaction of the viewers and they may not like the new view of the product. I believe that the costs would also remain lower because there is a lot of money involved into launching a new company.