Taking care of business - Logo development

Moguh is the name of our studio that the group came up with. It started when every morning we would come into university and Rens and Youri would always say "moguh" which is Dutch slang for good morning. This soon became a saying that we would say on a night out and soon became a very iconic word for us to say. We used the word Moguh as a sign of celebratory. 

Although my logo wasn't chosen as the studio logo we all collectively put in our ideas and eventually came up with a simple logo which describes us perfect. It consists of the word moguh with the letter o being cut in half to represent the sunrise. 

I also played around with the letter o to try create a logo that shows off excitement and positivity which describes the bond that we have together. The logo is meant to be stripped back and kept very minimalistic. As a collective we all work under the tag 'simplistic'. We feel as it we work better when we try to create something minimalistic and clean. The theme behind our brand is that we all mainly wear black and white and we wanted this to be shown.