Why Not Associates is a British studio that focuses on commercial clients, they focus on a corporate indentity, digital design, motion, editorials, publishing, environmental design and many more. What I like about their website is that the main is just some signs that shows that they focus environmental design. They have worked for clients such as Nike, First Direct, Virgin and many more. They say that they are very personal with clients and make sure the client gets what they came in for.
What I like about this studio is that they are not afraid to run through a dark room with an arm full of lighted fireworks just to get to their final outcome. An amazing quote that they said is 'Fingers grow back, and great work lasts forever'. A lot of clients love how experimental they are and this moto makes the clients come back to them.
Although I like their edgy website and their experimentation I am finding it hard to use the website as when I scroll the page to the right the page keeps coming back to the home page. Therefore I am only able to see some of their work and not all of it and this wouldn't be very helpful when looking back at their work.
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