The team consisted of two Dutch exchange students who I especially become close with. After learning a lot about each other we started to realise that we could form together to create a strong team that consists of two headquarters; one in England and one in the Netherlands.
The group collectively agreed to cut the profits between 7 members as well as putting a selection of the money back towards the business. We are a group of students who met in Leeds College of Art with a similar passion. We all collectively put something towards the business and the studio. Working as a collective means covering more general areas of design and therefore reaching a bigger market and target audience.
We are a group of friends that are very friendly, enthusiastic and energetic and this is what we hope to show throughout our studio and our brand Moguh.
This is what the team came up with:
Background / Considerations:
The Team:
- Paayal Makdani - Brand Identity, Layout Optimisation
- Daniel Carter - Editorial Design, Logo design
- Jessica Lomax - Concepts, Copyright
- Emma Nicholls - Administration, Print
- Peter Daniels - Design Optimisation, Print Production
- Rens Coolen
- Youri van den Hurk
- Leeds
- Eindhoven
- Traditional / Non-traditional methods and techniques (mixed medias)
- Co-operative
- Global trading
- Professionals
- Companies
- Overall, people who seek out designs for their businesses: advertising agencies, large print houses, brand agencies, signage companies, book and magazine and newspaper publishers, multimedia companies including the games industry and web development, television and broadcasting companies and the packaging industries.
- This varies on task but roughly £50 p/h
- 35% of that would go back into the company which would then go down once we are established
- We would need part time jobs initially and a loan to start off while also attending fairs etc to sell our work
- Cooperative Company. A Disclaimer of Liability. Pricing, for example if the clients wants variations and options. Copyright will be released when full and final payment has been received. Once a contract is sign, must pay the minimum agreed even if the client does not wish to use our designs. Final proof reading is the responsibility of the client and any mistakes will incur additional charges. If there are desired changes then an additional cost will be needed from the client. Once a final has been signed off, the company can not be held responsible financially or otherwise for any errors relating to print, programming or any end product. Ongoing and timely communication with the client is necessary for the progression of the project. 50% of the total bill will be taken upfront at the signing of the client’s contract, and this will have been discussed with the client beforehand so they are aware of it. We have the right to reproduce, publish and display for self promotion and advertisement. If the work produced for a client is used in any way apart from what is agreed, the copyright is void and Moguh will retain the rights to ownership. The relationship between Moguh and the client may be terminated by either parties immediately. The client shall pay expenses up to the termination point.
- Expand as a company to become more global and establish two large headquarters in Leeds and Eindhoven.
- Create a name for ourselves and to be sought out rather than seeking out clients.
- Expand our client range and form relationships with high end clients.
- Hiring developers and illustrators etc, to branch out to other areas.
- Offer different departments but work collectively.
- We also aim to travel together and work in other countries
- Interpreting the client's business needs and developing a concept to suit their purpose. Estimating the time required to complete the work and providing quotes for clients.
- Developing design briefs by gathering information and data through research.
- Thinking creatively to produce new ideas and concepts.
- Using innovation to redefine a design brief within the constraints of cost and time.
- Presenting finalised ideas and concepts to clients or account managers.
- As we are a large group, there will always be someone who can take on the designs and to contact
- Patrick studios – £250 per month
- Gas/Electricity/Water - £150
- Wifi & Telephone - £100
- Insurance - £30
- Travel (approx.) - £150
- Food - £600
- Start-up Costs:
- Adobe subscriptions - £3192 per year
- Macs – £5995
- Fridge - £80
- Printer - £498
- Scanner - £179
- Lightbox - £79
- Kettle - £15
- Clock - £10
- Pin board - £27
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